Frequently Asked Questions Question: What are the characteristics of the average ACT! user? Answer: Because ACT! can be used by anyone with contacts or customers, a wide variety of industries utilize it including: Business owners and managers who need to track customers, prospects, vendors, and business associates. Sales professionals and consultants who need to manage clients and prospects. Real estate agents who need to maintain relationships with buyers, sellers, referral sources and other agents. Bankers, financial planners, and brokers who need to maintain contacts with clients and communicate with providers. Public relations and advertising professionals who need to manage clients, media, prospects, writers, designers and vendors. Recruiters who need to track job candidates and clients to match job seekers and employers efficiently. Seminar and training professionals who need to manage interactions with instructors, promoters, attendees, facility managers and equipments suppliers. Manufacturers' representatives who need to track transactions and interactions with manufacturers and customers.