Customer Relationship Management (CRM)

CRM: A Business Imperative for Companies During the Economic Downturn
Learn how to help protect and grow your revenues during the economic downturn through the use of CRM software. CRM enables you to: (1) deliver exceptional and personalized service consistently (2) increase customer revenue share through highly focused business development programs (3) extend the reach and effectiveness of new business programs and (4) achieve significant cost savings and on-going productivity improvements.
[ PDF — 444.83 KB ]

Front to Back Office Integration
Independent research suggests that the area of back office connectivity is not adequately addressed by many CRM implementations. Where this is the case, customer data cannot be shared effectively and business processes are punctuated by errors, delays, and paperwork. Over the long term, this will impact negatively and significantly on overall customer satisfaction, as well as increase transactional cost on an exponential basis.  This White Paper demonstrates how front to back office integration enables small and midsized businesses (SMBs) to address these issues.
[ PDF — 915.88 KB ]