Customer Relationship Management (CRM)

Sage CRM - More Than Just a Sales Tool
It's easy to think of CRM, and CRM software, as a tool that salespeople use.  But great CUSTOMER RELATIONSHIPS (the "CR" in "CRM") are built on much more than sales.  This article takes a look at the other components of Sage CRM that will help you deliver a wonderful and consistent experience with every customer interaction.
[ PDF — 239.8 KB ]

Accelerate Out of the Downturn with Sage CRM
Instead of sitting back and waiting for the global recession to subside, companies should look 'inwards' and set in place the correct tools and procedures for the business to take advantage for the upturn when it comes.  This whitepaper examines how Sage is enabling small and mid-sized businesses to ensure that they are well-placed to succeed in the new reality of the post-recession marketplace.
[ Adobe PDF Document — 318.16 KB ]

CRM: A Business Imperative During Economic Downturn
This whitepaper examines how Sage is working with small and medium sized businesses like yours to help them protect and grow their revenues during the economic downturn through the use of Customer Relationship Management (CRM)software.
[ Adobe PDF Document — 3.41 MB ]

Exceptional Customer Service with Sage CRM
In a lean economy, your customers are more willing to shop around (and even check with your competitors) for the best value and service available. That's why it's more important than ever to streamline your customer service processes, keep your customers happy, and focus on customer retention and loyalty as a means of protecting revenue. Let's take a look at how Sage CRM can help.
[ PDF — 249.75 KB ]

Focused Sales Management with Sage CRM
Sales are the lifeblood of any organization. And even though your customers may not be spending as much as they did during a better economy, you can't afford to sit things out and wait for a recovery. It's important that you maintain focus and discipline around your selling strategies to drive sales both now and when the upturn comes. Let's explore how Sage CRM can help.
[ PDF — 229.86 KB ]

Front to Back Office Integration
Independent research suggests that the area of back office connectivity is not adequately addressed by many CRM implementations. Where this is the case, customer data cannot be shared effectively and business processes are punctuated by errors, delays, and paperwork. Over the long term, this will impact negatively and significantly on overall customer satisfaction, as well as increase transactional cost on an exponential basis.  This White Paper demonstrates how front to back office integration enables small and midsized businesses (SMBs) to address these issues.
[ Adobe PDF Document — 3.09 MB ]

The Benefits of Sage CRM Internet Architecture
Investing in a Customer Relationship Management (CRM) application is no different than any other business management software investment.  One of the most important aspects of a business management application, including a CRM application, is its underlying architecture.  This document describes the underlying architechture of Sage CRM and explains how the application of its internet architecture can become a competitive advantage for your firm.
[ Adobe PDF Document — 3.03 MB ]

The Value of Sage CRM for Accounting
One of the most significant components of the new Sage MAS 90 Extended Enterprise Suite ("EES") is SageCRM. If you've done some homework, you probably discovered that SageCRM is a fantastic tool for sales and marketing professionals. But if you look a little deeper, you'll realize that SageCRM offers tremendous benefit to your accounting operations as well. Let's explore.
[ PDF — 231.26 KB ]

Unlocking the Benefits of Sage CRM
One of the major components of the Sage MAS 90 and MAS 200 Extended Enterprise Suite is Sage CRM which is now embedded in MAS 90 and MAS 200 as one integrated application. Let's take a closer look at unlocking the benefit of Sage CRM and how a customer relationship management application can benefit your company.
[ PDF — 240.53 KB ]