How Employees Use and Benefit from Mobile CRM
Smartphones have rapidly become the working tool of choice for mobile professionals. Even the trusty laptop has been demoted to the ‘big and clunky’ category.
Now that CRM is well-established and proven its value for many businesses, IT departments are being asked to extend CRM to sales people, executives, and other road warriors who have become attached to smartphones for their convenience, easy access, and ‘always-on’ benefits. This trend has lead to the increasing popularity of mobile CRM – CRM that’s ready to hit the road.
But mobile CRM isn’t just about “gee whiz” technology. By improving convenience and access to CRM data, you’ll also improve user adoption which is critically important to a successful CRM strategy. Simply put, your mobile employees will actually use and benefit from CRM and not view it as an administrative anchor that chains them to their desks.
Taking Sage CRM on the Road
Sage CRM, part of the Sage 100 system, extends to your mobile device, delivering up-to-the-minute customer data through the convenience of wireless connectivity. And we’re not talking about a stripped-down, limited version of Sage CRM. Using your mobile device, you can access a full range of CRM functions to update contact details, review sales opportunities, or schedule follow-up activities and appointments while you’re on the road.
Having instant CRM access right in your back pocket can have far-reaching benefits. It improves the quality, timeliness, and perhaps most important, the accuracy of CRM data. No more customer notes on Yellow lined notepads or chicken scratch on the back of a napkin that may not make it to your CRM system. Even during a meeting, you can discretely pull out your mobile device, enter notes and schedule follow up meetings and to-do’s right on the spot which ensures timely and accurate follow up.
Online or Off, You Stay Productive
Another important aspect of Sage CRM mobile is that data can be stored locally on your device. That way, you have the CRM information you need online or off. Whether you’re in a meeting, on a plane, or in the middle of a cornfield in Iowa with no reception, you remain productive and can perform all CRM functions without having to connect and exchange data with the Sage CRM server. Simply work offline, stay productive, and synchronize later.
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