CRM stands for Customer Relationship Management: the art of maintaining an effective relationship with a customer through sales, support and marketing automation.
The main goal of CRM software is to collect customer-relevant information in a central database, analyze it and make tools available to utilize the data to be more effective at selling to and supporting customers.
A CRM system normally consists of a centralized database of information and documents that have been customized to capture the information relevant to your customers. Once this information has been entered, you can search and analyze it based upon multiple criteria and produce targeted lists that can drive sales or marketing campaigns. Some CRM solutions also offer calendaring tied to the central database, ensuring we do what we said we would do for a client, thereby avoiding missed follow up.
There are many reasons why CRM is important for businesses, but here are some of the top reasons:
Sharing of knowledge – CRM allows everyone to interact with a customer and have access to the same data, thereby improving overall customer service.
They are your customers; it’s your data – With a CRM solution, the relationship your sales team has with a client is recorded on a day-to-day basis. If you need to replace someone on your sales team you can simply reassign those accounts.
Which customers should I focus on? – In a world where we have prospects, leads and customers, it is difficult to remain focused on those people we should be spending time on. CRM allows you to systematically capture the information you need to be able to determine where to focus your time.
Affordable CRM software solutions are available for small and medium sized businesses. If you would like to learn more about CRM software, please feel free to contact me at firstname.lastname@example.org or 260.423.2414.