17 Rules of the Road for CRM

When it comes to choosing the right customer relationship management (CRM) system for your business, it's important to understand all the benefits of an integrated CRM system before beginning your selection process.  When you launch a CRM implementation, your choices can impact nearly everyone in your company.  These 17 "rules of the road" for CRM were collected from executives, managers, employees, and consultants who shared their experiences with us.