Front to Back Office Integration

Independent research suggests that the area of back office connectivity is not adequately addressed by many CRM implementations. Where this is the case, customer data cannot be shared effectively and business processes are punctuated by errors, delays, and paperwork. Over the long term, this will impact negatively and significantly on overall customer satisfaction, as well as increase transactional cost on an exponential basis.  This White Paper demonstrates how front to back office integration enables small and midsized businesses (SMBs) to address these issues.